How to choose the right agent

Paul O'Keefe Estate Agents have operated in the area for over 20 years so it's vital to choose a local, well established Estate Agent as its well known that buyers want to work with the best known Estate Agents

Ultimately, you are best served by choosing a locally based agent who holds values similar to your own.

One who has time to listen; one who understands your needs and concerns; one who can offer real, straight-talking advice; one who takes pride in his/her integrity, combined with a passion for results.

At Paul O'Keefe Estate Agents we fulfil all of these are no doubt the right agent to sell your property.


It is well-known that some agents deliberately over-value in order to impress you to secure your instruction, so don't fall into the trap of simply choosing the agent with the highest valuation. An inflated price attracts the wrong buyers to your property, and the right buyers never see it, resulting in the property going stale on the market This often leads to the properly falling below its true market value. The issue of correct valuation is paramount It is critical that you appoint an agent who not only has a track record of successful sales in the area (not just properties on the market) but also has a thorough working knowledge of current buyer activity, and who can interpret prevailing market trends to your advantage.


Too many agencies only communicate good news! Good agents are in frequent contact with their clients and have the guts to advise you if anything needs to be done to improve your chances of an impressive sale.


A positive approach to selling your home is essential if buyers are to be inspired into buying your home.


We have the staff to carry out the viewings and will send one of our experienced sales staff to give your property the best chance of selling.

Online Presence

At Paul O'Keefe estate Agents we understand that the property market has dramatically moved online, Therefore as an agent we have done everything we can to give your property the best possible chance of selling. With our new mobile friendly website this gives the customer every chance at looking at your property on any device they may have. We have also assembled over 12,000 people on Facebook which makes our social media one of the most popular in Northern Ireland. With all of these we use to advertise your property as this is the most popular and used property website in Northern Ireland.

Professional Photography

High quality presentation is vital to sell your home and with many sellers telling us they have used ourselves due to the quality of our photo's, we know how to make your property look its best for your online presence.

Sole Agency

Beware of agents who lock you in to long sole agency agreements. You may get stuck with an agent who has lost interest in your sale - and what does it say about their confidence in their abilities? (We believe that if you are unhappy with our service, you should have the right to fire us at any time - just give us a 24 hours notice!)

After-Sales Liaison

Some agents think the sale is done when a buyer is found, and some sales negotiators are incentivised to arrange sales, but not necessarily to see them through to completion. Many a sale has been lost due to poor follow-up or inadequate liaison with surveyors or solicitors. Each week our sales manager will go through each contact and give you regular updates on the progress of your sale.